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Mission Possible: People-First Technology for Sustainable Maritime Practices

Every company has a mission.

I am committed to revolutionizing the maritime industry through People-focused ESG solutions. and at Greenfield Marine Technologies (GMT), we put seafarers at the heart of our mission.

In this rapidly evolving landscape, businesses are called upon to embrace sustainable practices. We at GMT are determined to support ship owners and managers to take charge by redefining how they approach safety, innovation, and collaboration. A mission that is becoming possible.

The International Maritime Organization (IMO) predicts that by 2030, shipping traffic will double compared to the levels in 2005.

This growth is a testament to the importance of our industry, but it also underscores the urgent need for innovative solutions that prioritize the safety and well-being of seafarers, the vessels they operate, and the environment they traverse.

As we set sail into this new era, ship owners and managers are called to chart a course that navigates beyond traditional boundaries, harnessing the power of technology to create lasting positive change.

Gone are the days when success was solely measured by profits.

Our generation demands more—a deeper sense of purpose, integrity, and a lasting impact. This paradigm shift has compelled companies to transcend mere complacency and embrace a culture of sustainable practices that genuinely impact human lives.

At GMT, we have made it our singular focus to empower ship owners with cutting-edge technology and innovation, igniting a cascade of actions that drive productivity from within. 

Our core product is created by seafarers for seafarers, which has been designed for a user-friendly experience that encourages frequent usage for reporting and information sharing. 

A stark reality we face is that seafarers often work in challenging conditions, far away from their families and support systems.

According to a report by the IMO, over 90% of the world’s trade is carried by sea, and seafarers are the unsung heroes who keep this global trade engine running.

Yet, they face issues such as long working hours, mental and physical health concerns, and a lack of timely information.

GMT is dedicated to removing bureaucratic barriers within hierarchies, giving seafarers a voice and a platform to communicate their problems and needs, thereby fostering an environment where they feel truly heard and valued.

Our journey is centered around a fundamental belief: if we empower our seafarers—our internal customers—with the right tools, training, and a platform where their voices are genuinely heard, we can create a resilient foundation that propels business success in this fiercely competitive era.

By fostering a culture of motivation and continuous learning, we’re not just building a business; we’re crafting a movement where employees become brand advocates and partners in our mission.

The IMO’s Maritime Safety Committee has recognized the need for enhanced safety measures, including real-time information sharing, to reduce accidents at sea.

This is where GMT steps in, providing ship owners with critical data about vessel health and analytics that forecast potential maritime incidents.

By equipping decision-makers with real-time information, we empower them to make informed choices that not only save costs but also protect human lives and preserve the delicate marine ecosystem.

Another noteworthy statistic is that IMO estimates global shipping is responsible for approximately 2-3% of total greenhouse gas emissions.

As environmental consciousness takes center stage, GMT is committed to developing solutions that not only ensure the safety of seafarers and vessels but also contribute to a cleaner, more sustainable world.

By leveraging modern technologies and data-driven insights, we enable ship owners to implement environmentally friendly practices, reducing their carbon footprint and safeguarding our oceans for future generations.

In line with our mission, I want to spread this important message of People-First ESG solutions, and therefore, I am thrilled to announce that I will be a speaker at the upcoming Sustainable Maritime Industry Conference (SMIC) #SMIC2023.

This prestigious event will bring together visionaries, experts, and market drivers to explore groundbreaking ideas in Sustainability, Innovation, Digitization, Modern Technologies, and Capacity Building.

Register here

Finally, the question remains:

Can our internal customers, especially seafarers, lead your company through people-first systems and apps?

The answer is a resounding yes. As we embrace innovation, empower our teams, and champion sustainable practices, we are poised to chart a course towards a brighter, more prosperous future for our industry and our planet.

Let’s navigate the waves of change together.

Join me as we collectively set sail towards a future where sustainability and growth go hand in hand.

For those who are ready to embark on a journey towards sustainability, innovation, and empowerment, I invite you to connect with me.

Together, let’s pave the way for a maritime industry where seafarers play a pivotal role in driving positive change from within.

What is your mission as a driver for sustainable maritime practices?

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